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The Impact of Coronavirus on Consumer Types

29 July 2020 by Euromonitor International


The 11 different personality-driven consumers types will all be affected by the coronavirus in 2020 and beyond. Many consumers will tighten their spending, switch to virtual as opposed to physical experiences and spend more time devoting themselves to charitable causes. It’s imperative that businesses change as consumers adapt to a new normal.

The Impact of Coronavirus on Consumer Types

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