Increased consumer interest in the stories behind their food and beverage products and their notable influence on purchasing decisions has resulted in companies increasingly paying attention to storytelling in branding strategies. “Storytelling: Winning with Words” tops Innova Market Insights’ Top Ten Trends list for 2020. Join Irene Kersbergen from Innova Market Insights to learn more about key storytelling elements within ASEAN’s confectionery and snacks market, including: ingredient provenance, product benefits and transparency.

Speaker: Irene Kersbergen, Insights & Innovation Manager APAC, Innova Market Insights