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Mintel reveals the changes in consumer behaviour surrounding protein and produce in a post-COVID-19 world

6 July 2020 by Mintel


New research from Mintel, the experts in what consumers want and why, reveals how the global pandemic presents significant challenges and opportunities for animal proteins, meat alternatives and produce.

“As we enter the ‘new normal’ post-COVID-19, consumers will continue to buy meat, but more likely in smaller quantities and with lower frequency. In a price-sensitive environment, even the category’s most avid consumers might be willing to trade down, or out, to save money. Slightly less expensive animal proteins will fare better, similar to the previous US recession when lunch meat and poultry rebounded as consumer spending switched away from foodservice and towards eating in.

“Companies have the opportunity to use trim to create value-added products (eg premium meat condiments, snacks and prepared meals and meal components) at a lower price point to appeal to consumers that are already having a hard time justifying the high cost of meat. Blended products that combine animal and lower-cost, better-for-you plant-based ingredients will also be an important area of innovation,” explains Dasha Shor , Mintel Global Food Analyst, Registered Dietitian.

To have the full report, please click here to download.

This report was contributed by knowledge partner: