Halal Theatre


Mr. Abdul Razak Abdul Rahman

Senior Specialist (Industry & Client Services), Warees Halal Limited

Sessions: Concept of Halal in the current context

More than 20 years’ experience in the Halal industry doing inspections, halal audits and halal trainings from basic to advance level also specialised halal training for companies.
Diploma in Public Health, Royal Society of Health (London); B. A. Hons, Islamic Revealed Knowledge & Heritage (International Islamic University of Malaysia)

Ms. Aileen Supriyadi

Consultant, Food & Nutrition, Euromonitor International 

Sessions: Strategic themes in food & nutrition: Identifying opportunities for Halal markets

Aileen is a Consultant at Euromonitor International with a focus on Food and Nutrition in Southeast Asia. Based in Singapore, she has more than 4 years of experience in the industry.

Aileen specializes in alternative foods including plant-based products as well as on ingredients in Asia Pacific.

Aileen advises clients across packaged food and ingredients industries on the development of alternative proteins, meal solutions, and new ingredient developments.

With background in food science and technology, Aileen’s insights span across both production and consumption side in Packaged Food and Ingredient industry.

Ms. Anastuty K.

Director – Head of Singapore Bank Indonesia Representative Office, Bank Indonesia – Singapore Representative Office

Sessions: Exporting to Indonesia: What you need to know

Mrs. Anastuty Kusumowardhani is Chief Representative Office of Bank Indonesia in Singapore, covering South East Asia and India.
She has been working for Bank Indonesia since 1993.

During her career in Bank Indonesia, she has 27 years experience in managing Indonesia Foreign Exchange Reserves. She hadbeen experiencing in many global financial crisis, since Asia Crisis in 1997 until the economic crisis in the early of pandemic covid-19 in 2020.

She received her Bachelor Degree in Management from Islamic University of Indonesia and received her Master Degree in Economics from the Macquarie University, Sydney, Australia.

Dr. Andrew Powell

CEO, Asia BioBusiness Pte Ltd

Sessions: Singapore’s Food Industry Outlook

Andrew is the CEO of Asia BioBusiness in Singapore. A resident of Singapore for 32 years, Andrew and his team conduct projects for clients from both the public and private sectors on policy analysis, technology transfer, open innovation and risk communication. He is also the Senior International Industry Advisor to Edinburgh Innovations, the commercialisation arm of The University of Edinburgh.

Andrew has a BSc.(Hons) from University of Edinburgh and a PhD. from the University of Calgary. He has held research and academic positions in Canada, Japan and Singapore. He is also Chairman of the not-for-profit Agri-Biotech Knowledge Information Centre Ltd., and a mentor for The Yield Lab Asia and Big Idea Ventures accelerators in Singapore.

Ms. Ayumi Fujishiro

Group Manager, M&D Group, Corporate Division, Curetex Corporation

Sessions: Be a pioneer in Japan market!

A Beginning Into Japan’s Traditional Arts
Ayumi was born into a traditional performing arts family. Her Grandmother was a traditional Japanese dancer and her uncle was a performer of a traditional Japanese puppet show. Ayumi herself has also always been familiar with Japanese traditional arts through her Shamisen (three-string instrument) lessons and traditional Japanese dance lessons. However, one day when she had the opportunity to visit the backstage of a show, she realized how much knowledge she lacked about the Japanese traditional arts. From that experience, Ayumi decided to study at Kyoritsu Women’s University, where she majored in dramatics and committed four years to study traditional arts performing, film study, and theatrics.

A Sudden Hearing Loss Led Her To Singapore
A sudden incident in 2013 led Ayumi to lose her hearing in the right ear. This blow made her realize she must follow her dreams in making a name for herself and lead a meaningful life. After quitting her office job in Japan, Ayumi arrived in Singapore in 2014 to support small, medium Japanese enterprises. Ayumi is currently in Tokyo to expand Japanese sake & otaku culture all over the world.

Singlish And Sake
Communication skills are one of the practical skills that a Sake Service Institute Official Lecturer must-have. Being naturally gifted in this area, Ayumi has mastered Singlish in a short span of two years living in Singapore and enjoys speaking Singlish to her customers, colleagues, and business partners. This has allowed her to feel closer to Singaporeans and make more meaningful connections.

Through her experience in Singapore, Ayumi understands the importance of Halal certification even though she is a professional in the Sake industry. Ayumi supports Japanese companies to understand Halal and apply Halal certification by Warees Halal Limited.

Ustaz Azmi Abdul Samad

CEO & Principal Halal Consultant, HalalHub Consultants Pte Ltd

Sessions: Concept of Halal in the current context

Mr Azmi Abdul Samad,  a certified PMC (Practicing Management Consultant) is the CEO & Principal Consultant of HalalHub Consultants Pte Ltd.

He founded the one-stop Halal consultancy firm in 2005, and ever since, HalalHub Consultants has become, masya Allah, one of the leading Islamic and Halal consultancy firms in this region. The development, news and contributions of HalalHub Consultants are constantly featured in the local physical and digital media.

Graduated from the Islamic University of Medina in 2002 where he obtained his BA in Syariah (Islamic Jurisprudence) and Masters in 2011 (Islamic Inter-Displinary), Mr Azmi or who is well known as Ustaz Azmi, is a well-respected and known Islamic scholar and Halal Consultant within the local Muslim community.

He previously served as one of the MENDAKI Board of Directors, a member of Pergas Highest Council Board, Naib Kadi and was also an associate member of MUIS’ Fatwa Committee (Highest Islamic religious body that issues Islamic decree in Singapore).

He worked with The Islamic Religious Council of Singapore (MUIS) as a Halal Consultant / Inspection Officer in 1992 – 1994.

Mr Azmi was awarded the Promising 500 SME Award by The Small Medium Business Association of Singapore and Top SME Achiever Award.

Mr. Azrulnizam Shah Sohaimi

Executive Director, Singapore Malay Chamber of Commerce & Industry

Sessions: Understanding and Marketing Halal Products from Consumers’ Perspective

Azrulnizam is one of the youngest trade chamber leaders in Singapore, and in his role, oversees the conceptualisation and operationalisation of platforms, pathways and programmes that aim to enable businesses to thrive in the current environment. He also collaborates with stakeholders from the people, private and public sectors, seeking opportunities for partnership to further fulfil the underlying mission of the chamber.

Among the notable achievement in his 5 years at the helm of SMCCI include the rebooting of the Chamber’s flagship business growth programme ProtĂ©gĂ© Kita, as well as the launch of the SMCCI Digital Transformation Office, the first of its kind amongst trade chambers in Singapore. The Chamber also embarked on a comprehensive COVID-19 response programme, helping more than 1,200 businesses during the initial phase of the pandemic.

These highlights are complemented by the growth of membership to a record high, facilitating international expansion for a record number of businesses, as well as expansion of the chamber through the opening of a second physical office, and set- up of Chamber subsidiary, SEPL.

A passionate believer in giving back to the community, Azrul continues to volunteer his time, engaging at-risk youth through sport, and also doing work for the community through providing workshops on mental resilience and well-being for parents and children. His proudest achievement is being a father of two to his six- year-old son and three-year-old daughter.

Ms. Chong Nyet Chin

Director, Food Safety & Quality, NTUC FairPrice Co-operative Limited 

Sessions: Singapore’s food industry outlook

Ms Chong holds a Science degree in Chemistry from National University of Singapore, and an MBA from Leicester University, UK. She has over 20 years’ experience in the areas of quality assurance and food safety, well-versed in GMP, HACCP, ISO 9001 and ISO 22000, Organic Standards, 6 Sigma and Total Quality Management.
As a technical professional, she is currently the Technical Chair of food processing & distribution under Singapore food standard committee. She has been working with government authorities such as SFA and Enterprise Singapore in areas of Cold Chain Management Standards, Organic certification, FMCG standards and Food Safety Regulations. In 2017, she received the Merit award for Quality and Standards given by ESG, endorsing her contributions to the Singapore standards journey.
In her current position in FairPrice, she is responsible for the overall control of the food safety and quality assurance system as well as regulatory management for the Co-operatives. Due to keen interest in quality management systems and strong belief that a strong foundation in system will build a strong brand, she has helped Fairprice in developing the risk management framework and various control measures in fulfilling the vision of assuring food safety from source to store.

Mr. Delmar Zakaria Firdaus

Head of IHATEC Consulting Service, Indonesia Halal Training and Education Center (IHATEC) Consulting Service

  • Exporting to Indonesia: What you need to know
  • The Road Ahead to the Success of Halal in SEA

Bachelor of Agro-industrial Engineering, experienced 5 years in Indonesia’s halal certification body (LPPOM MUI) conducting religious compliance assessment to more than 300 companies from various industries in Indonesia and abroad. Interested in halal assurance management system, food policy, regulatory affairs, and business development.

Ms. Dewi Hartaty Suratty

Chief Executive Officer, Warees Halal Limited

  • Keynote Address
  • Prospects of Singapore’s Halal food industry
  • The Road Ahead to the Success of Halal in SEA

Ms Dewi Hartaty Suratty was appointed as CEO of Warees Halal Limited on 1 October 2017. She has more than 15 years of experience in the Halal industry and was involved in the ASEAN Working Group on Halal Food, MABIMS Special Technical Committee on Halal Development, Singapore Food Standards Committee and the Food Innovation & Resource Centre Advisory Panel. Ms Dewi holds a Masters of Business Administration (With Distinction) from University Hull UK and Bachelor’s Degree (Honours) in Food Science & Technology from the National University of Singapore.

At present, Ms Dewi also holds a concurrent appointment as Director (Asset Policy & Endowment) overseeing the development and management of community funds at the Islamic Religious Council of Singapore (Muis), a statutory board in-charge of Muslim affairs.

Ms. Diana Beetsma

Head of Standards & Development, Islamic Religious Council of Singapore (Muis)

Sessions: Highlights on the new Muis Halal Certification Conditions

Diana Beetsma is currently the Head of Standards and Development, under Halal Development, Muis. The Standards & Development team supports the standards and policy aspect for the local Halal certification and the recognition of Foreign Halal Certification Body (FHCB).

Prior to joining the Halal Unit, Diana was in the Governance sector in Muis. She was responsible for internal audit, risk management and strengthening of controls for the organization. Diana was also key in ensuring the timely management and reporting of audit matters to the Audit Committee and the Muis Council. She also conducted briefings and workshops with different stakeholders within Muis to improve on the existing controls and promote good governance.

Diana has a bachelor’s degree in Accountancy from Singapore Management University (SMU) and started her career as an External Auditor in Deloitte. Her experience covered audit and accounting functions, with focus on companies in the shipping and education industry. She is also an accredited Chartered Accountant (CA) Singapore and is a Certified Internal Auditor (CIA) from Institute of Internal Auditors (IIA).

Mr. Edmund Lai

Head of Riau Investment Marketing, Gallant Venture Ltd

Sessions: Exporting to Indonesia: What you need to know

Mr Edmund Lai is the Head of Riau Investment Marketing at Gallant Venture (GV).
Mr Lai heads the investment promotion of GV’s industrial parks and resorts business. He is also responsible for developing new projects and building strategic partnerships with government agencies, trade associations and professional service providers.
During his time with GV, he developed strategies to engage with international manufacturers, offshore marine, aviation and agrifood companies to drive their investments into Batam and Bintan. In 2018, he pioneered the development of Bintan Halal Hub and agrifood businesses into the industrial parks.

Mr Lai brings with him close to 20 years of investment promotion and industrial development experience. Before his current role, he held various positions with Sembcorp Parks, focusing on investment promotion, planning and developing new industrial parks in Indonesia.
He graduated from the University of Canberra, Australia, with a Bachelor’s Degree in Business Marketing.

Ms. Emil Fazira

Insights Manager, Food Asia, Euromonitor International

Sessions: The global Halal economy: Drivers, impacts & implications

Emil is a Senior Consultant at Euromonitor International with a focus on Food and Nutrition. Based in Singapore, she has more than 8 years of experience in the industry. Emil has a global focus on cooking ingredients and meals and is the Global Project Lead for the sector’s annual research update on Passport, with previous experience managing research projects across Asia. She also specialises in themes within consumption occasions, the future of the meal and provided insights on halal. Emil has experience advising businesses, associations and regulators regarding opportunities in Asia Pacific, presenting at major corporations’ strategy workshops and conferences. Her opinions have been widely quoted in media such as AFP, CNBC, and The Wall Street Journal, and delivered through media recordings with Channel News Asia and Reuters.

Ms. Elina Yeo

Head of Business Development, SME Banking, Maybank Singapore

Sessions: Enabling the Halal industry – Going Beyond Certification

Ms Elina Yeo is Head of Business Development, SME Banking at Maybank Singapore. In this capacity, she has responsibilities managing customer relationships with SMEs in Maybank. She oversees 4 teams which provides cash management, trade finance, commercial property and working capital solutions to businesses in Singapore.
Ms Yeo has over 24 years of banking experience including 17 years in Maybank Singapore. In 2014, she was appointed as a Cluster Head in SME Banking, before assuming her current responsibilities in February 2018.

Ms. Evelyn Ong

Centre Director, Food Innovation & Resource Centre, Singapore Polytechnic

Sessions: Singapore’s food industry outlook

Evelyn Ong is the Centre Director of Food Innovation and Resources Centre (FIRC), Singapore Polytechnic. She oversees the operations of the centre, establishes ecosystem partnerships and works closely with her capable management team to chart strategic directions for the centre, with the mission to assist food companies to innovate, scale and grow.

With strong food science background and more than 16 years of experience in food industry, she has worked in food manufacturing and food ingredient companies in the area of R&D and quality assurance prior to joining FIRC. Her technical skills focus on food product development, consumer insight gathering, food safety management system, training and development. She continues to steer and build new capabilities within the centre, including platform solutions for alternative proteins, bakery and digitalisation of production operations to meet the growing demands of the industry. She is also interested in building next gen talents by creating platforms and opportunities for industry and multidisciplinary students to co-create solutions.

Externally, she is also an active member of the Technical Committee in Food Products under Singapore Food Standards Council and Singapore Institute of Food Science & Technology (SIFST).

Mr. Fazal Bahardeen

CEO, Crescentrating & HalalTrip

  • Prospects of Singapore’s Halal food industry
  • What is driving the Singapore Halal dining scene

After an 18-year corporate career, Fazal decided to venture into entrepreneurship. Having experienced the difficulty of finding basic faith-based needs as a frequent Muslim traveler, in 2008, he founded CrescentRating in Singapore, in a quest to make travel easier for Muslims.

Over the next 14 years, CrescentRating has grown to key markets across Middle East, South Asia, Western Europe, North America and rest of Asia. It is now the world’s leading authority on Halal Travel, providing insights, research, consultancy, training & rating services to every
sector of the tourism industry from Government bodies to hotels.

“Crescent Rating”, the world’s first rating system to rate travel & tourism services for their Halal/Muslim friendliness, has become the globally recognized independent standard for the Muslim travel market. The “Mastercard-CrescentRating Global Muslim Travel Index (GMTI)” is now the premier resource for the industry. CrescentRating also hosts the “Halal In Travel Global Summit” along with the “Halal In Travel Awards”, the leading event in the Halal tourism industry.

In 2014 HalalTrip platform was launched along with its mobile app with a vision to become the trusted trip advisor for Muslim travelers. It has been cited as one of the “50 Most Innovative Global Muslim Startups” and the “11 most innovative Asian Muslim startups” in 2015. HalalTrip40 is annual compilation by HalalTrip of inspiring Muslims who have contributed have significantly impacted the community.

In his corporate career as a Telecom executive, he held senior positions in Paris, Shanghai, Hong Kong and Singapore. He also served as a board member of Alcatel-Fujitsu JV for 3G technology.

He was listed among the 20 “Life Power List 2016” of Singapore’s Straits Times (Singapore’s leading English Daily) and recognized as one the “Top 50 Leaders of the Islamic Economy” by “Islamica 500”.

Fazal completed the Executive Program from Stanford University & National University of Singapore, Strategic Leadership Development Program from Ashridge Management School and International Management in Telecoms Industry from London Business School. He has an International Masters in Management from Management School of Lyon, Master’s Degree in Computer Applications and Bachelor’s degree in Telecommunications from Beijing University of Post and Telecommunications. He also has a Diploma in Islamic Banking and Finance from International Islamic University of Malaysia.

He has spoken at many conferences across the globe during the last few years and has been widely quoted in the media.

Ms. Fertiana Santy, Ph.D

Cooperation Coordinator , Halal Product Assurance Agency (BPJPH)

Sessions:  Halal Spotlight 4: Updates on Indonesia’s Law Number 33 of Halal Product Assurance, Implementation and Policy

Dr. Goh Lay Beng

Director, School of Applied Science

Sessions:   Keynote Address

Mr. Hasan Abdul Rahman

Managing Director, Pondok Abang

Sessions: Industry Case Studies & Best Practices

Mr Hasan Abdul Rahman is the Managing Director of Pondok Abang. He received his early education at Madrasah Al Irsyad Al Islamiah and graduated from the Singapore University of Social Sciences with a Diploma in Management Studies (Business) after completing his National Service as a Fire Rescue Specialist. He currently serves in multiple committees and boards such as the Singapore Malay Chamber of Commerce & Industry, Singapore Business Federations’s Small and Medium-Sized Enterprises Committee, and the Mosque Management Board of Abdul Gafoor Mosque.

Mr. Hisyaamuddin Abu Bakar

Country Head (Indonesia), Singapore Business Federation

Sessions: Exporting to Indonesia: What you need to know

Hisyaamuddin has an extensive working experience in Indonesia almost to 8years. He has excellent records in his last employment with PT. Trans Retail (Transmart Carrefour Indonesia) where he successfully developed and managed the sales and marketing strategies for various commercial divisions. On top of that, he also built relationship with suppliers, managed the overall profit and loss of the mall, managed the tenants, and took charge of the operation support system and building maintenance.

Prior to that, his outstanding capabilities as a Business Sourcing Director at PT. TUI (Indonesia) that he was able to source furniture products and developing samples for buyers. He took the role of coordinating production to ensure factories meets schedules deliveries, as well as handling all documents related to exporting products regulations with appointed freight forwarding agency from buyer in USA and Europe including China.

Hisyaamuddin has an exceptional reputation in marketing, business strategies, and media advertisement. He built his career path from Fast East Packaging and with several companies such as atomz!. His skills proven once again as Business Development Director at Creativplus where he led the development of new business opportunities and expanded into Asean market.

In Singapore Business Federation (SBF), Hisyaamuddin is currently the Country Head for Indonesia at SBF. With his in-depth knowledge of Indonesia market, he contributes to SBF’s Go-To-Market strategy for Indonesia. He leads the local team in SBF’s Singapore Enterprise Centre@Jakarta (SEC@JKT), builds and managing relationships and collaboration with different stakeholders within goverment agencies and business associations . His role requires him to provide advisory services, timely in-market information and knowledge, and bridge Singapore companies to penetrate into Indonesia market.

Ms. Janice Lee

Event Director, Hospitality, Food & Beverage – Singapore,  Informa Markets

Sessions: Welcome and Opening Remarks

Chef Javed Ahamad

Corporate Chef Punjab Grill, Singapore

Sessions: Punjabi Plant-based Butter Chicken

Chef Javed commenced his culinary journey at the ripe old age of 19 years right from the bottom of the ladder, and in 15 years, through sheer hard work and innovation, he has reached a level that few in his chosen field do.

His learning started in India where he was recognized for his efforts with the Gold Award for the Nestle Young star of the year. Chef Javed then worked and trained with a variety of noted chefs like Mr. Jiggs Kalra, Chef Milind Somani, Chef Vineet Bhatia and Chef Gurpreet Singh and worked his way through various restaurants like Rang Mahal and Song Of India before taking up his current
role at Punjab grill.

His 12 years in Singapore have probably made him the premier exponent of creating unique Indian dishes for the Singaporean palate. He is credited with introducing a variety of firsts to the Singapore market – including Singapore’s first Indian style champagne brunch, the first Ayurveda based menu and a variety of other themed menus. He has a unique grasp on Indian as well as International cuisines and his special skills lie in making Indian dishes with unique ingredients. His creation of the unique Tandoori Foie-Gras made it to I S Magazine’s list of 50 things to eat before you die. His constant thirst for learning and perfecting has helped him and Punjab Grill win a variety of awards and
accolades from a variety of sources like restaurant association of Singapore, Time Out, Wine&Dine Magazine, Wine and Cuisine Asia, Peak Magazine, Sphere Culinary Challenge to name just a few.

For Chef Javed “ Life is an ever changing journey of learning and creating “ and he has just started his journey.

Ms. Jiang Yi Fan

Associate Director (Science & Regulatory Affairs), Food Industry Asia

Sessions: Singapore’s food industry outlook

YiFan is Associate Director, Science & Regulatory Affairs of Food Industry Asia (FIA), where she leads FIA in providing science-based advocacy to promote regional / global regulatory harmonisation in platforms such as the Codex Alimentarius Commission (CAC) and Association of Southeast Asian Nations (ASEAN).YiFan also leads FIA’s initiatives in various food safety capacity building- programmes and technical trainings in partnership with national regulatory agencies and IGOs to help enhance the national food safety control systems and standards- setting activities in the region. Since 2021, YiFan has been acting as a co-convener together with the Singapore Food Agency (SFA) to develop a new Food E-Commerce Guideline for Singapore. In her spare time, YiFan teaches Food Legislation course as an Adjunct Lecturer at the Singapore Polytechnic. Prior to FIA, YiFan was working with a global regulatory consulting firm EAS Strategies as a Regulatory Affairs Advisor, where she provided regulatory expertise that helped clients enter the markets in Asia. She was previously also advisor of the International Alliance of Dietary / Food Supplement Associations (IADSA), where she played a key role in advancing the harmonisation of
standards, both regionally and globally. Prior to her career in regulatory affairs, YiFan had worked with a few food companies including Abbott Nutrition and McCormick, in the areas of product development and quality assurance. YiFan holds a Bachelor’s Degree in Applied Sciences majoring in Food Science & Technology (Honours) from the National University of Singapore.

Ms. Jocelyn Chng

Group CEO, JR Group Holdings

Sessions: Industry Case Studies & Best Practices

Jocelyn Chng has over 30 years of experience in food manufacturing and food service industries. She began her career at one of her companies – Sin Hwa Dee, which under her leadership grew from a small local business into a global food brand of premix sauces sold in over 40 cities.
With product innovation and quality eating being Sin Hwa Dee’s focus, Chng Kee’s Chicken Rice Mix was the first ever of its kind in the retail market and is made with soy oil instead of chicken fat, making Chicken Rice enjoyable by consumers of varied dietary requirements or restrictions.

In 2001, after much research and development and with resilience, Jocelyn started and led JR Foods in pioneering a wide range of ready-to-eat meals which helps food services and businesses serve up quality meals through JR Central Kitchen services, while reducing costs, increasing revenues, and gaining productivity with less resources. Now, its customers include renowned restaurants, hotels, hospitals, nursing homes and many more.

In 2008, under her leadership, JR Foods created Chef-In-Box, the very first hot food vending machine in Singapore. Working to convince and educate stakeholders on the merits of the revolutionary concept was not easy but proved to be successful. Jocelyn, known to be a first-mover and industry innovator, kept innovating and brought the world its first ever fully-automated and unmanned full-suite vending machine cafe, the Chef-In-Box Vendcafé, which was launched in 2016 and garnered much international attention. Since the launch, more than a dozen Vendcafé outlets have opened across the country.

For her achievements through the decades, she has received numerous entrepreneurial, business and innovation awards, including EY Entrepreneurial Winning Womenℱ Asia-Pacific, 2018, Great Women of Our Time, 2017 (Finance & Commerce Sector), and NUS Eminent Alumni Award, 2016.

Dr. Kalpana Bhaskaran

Head, Centre for Applied Nutrition Services & Glycemic Index Research Unit, Temasek Polytechnic

Sessions: Prospects of Singapore’s Halal food industry

Dr Kalpana Bhaskaran is currently the Head for the Centre of Applied Nutrition Services and the
Glycemic Index Research Unit at Temasek Polytechnic, Singapore. She championed the design,
planning and implementation of Singapore’s and the region’s first accredited Glycemic Index
Research Unit (GIRU). She has tested over 1000 foods for their glycemic index and has completed
many clinical trials in this area. She also oversees the Centre’s areas which encompass the Applied
Nutrition Research, Food Technology, and the Bistro Lab (a Learning Enterprise, which is a test bed for
healthier meals and baked items). She is the cluster co-chair for the Nutrition and Health-Tech Cluster,
which is an initiative to drive applied research at the institution level.

She was conferred the National Day commendation award for recognition of her work and its impact to
diabetes management and education in 2014. She was awarded the “Inaugural Teaching Excellence
Award” for outstanding lecturing in 2009, and the Most Inspirational Lecturer in 2020. In September
2017, her team was awarded the Innergy award by the Ministry of Education for their innovation efforts
in area of Glycemic Index. Recently the project led by her, Diabetes and Flu campaign, an initiative
done in collaboration with Diabetes Singapore and Sanofi won two Silver awards in two categories
under PR Awards Asia 2020. In 2022 she was conferred the “Exemplary Overcomer Award, which
recognises the spirit of risk-taking and perseverance in the pursuit of innovation and new opportunities
for growth.

Dr Kalpana has been appointed as an expert advisor to Ministry of Health (MOH) in relation to sugar
reduction from the sugar-sweetened beverages. She was invited to be a part of Ministry of Health’s (MOH)
citizen’s jury and working group on “Patient empowerment” which is one the initiatives by MOH to beat
diabetes. She is invited to sit on the Singapore Armed Forces Feeding and Institutional Catering advisory
panel, to offer her expertise in food and nutrition. She is invited to be on the Focus Group on “Proposed
New Standards on Nutrition and Food Service for Childcare Children and Student Care.” She is selected
as Skills Future Mentor by Enterprise Singapore to investigate the learning and development needs of
SMEs. She sits on Singapore Food Agency’s Advisory Committee on Evaluation of Health Claims. She
regularly acts as a food and nutrition consultant to local and overseas food companies.

She is the President of Diabetes Singapore and President of Singapore Nutrition and Dietetics
Association. She is the Executive Committee member of the Asian Nutrition Society for Sports and Health
(ANSSH), Beijing, China.

Mr. Lim Sek Seong

BCM & Resilience Service Leader (Asia), Strategic Risk & Resilience Practice, Marsh Singapore

Sessions: The Future of Risks – F&B Industry

Sek Seong has worked in the services sector since May 1988 (more than 30 years). He has developed & implemented policies & framework, conducted risk assessment, business impact analysis, management system review and audit, development and implementation of response, recovery and resumption plans, conducting exercises, and assessment of preparedness, processes and programs implementation.

Sek Seong developed the cyber risk impact quantification methodology; aligned to international good practices and standards like ISO 22301, ISO 27001, NIST, CIS.

Sek Seong’s experience in the industry segments spans across Communications & Technology Media (CMT), supply-chain (cold-chain, food, general goods and packages, etc.), healthcare retail and hospitals, hospitality, public sector, public transport, IT, security services, marine construction, electronics, financial services, facilities management services. Sek Seong was Deputy Project Director and Special Technical Resource in respect of Development of TR-19 Technical Reference for BCM (edited the Singapore Standard SS540 in 2005 & 2008; now superseded and adopted as ISO22301). He was also the Project Director and Special Technical Resource – Development of SS507 BC-DR Standard for Service Providers. Sek Seong authored Business Continuity Management & Cybersecurity (Section 14), The Cyber Risk Handbook: Creating & Measuring Effective Cybersecurity Capabilities, 2007, 1st edition, Wiley.


  • Master in Business Administration, University of Dubuque, US
  • Bachelor in Electrical and Electronic Engineering, National University of Singapore – major in Computer Engineering
  • Certified Business Continuity Professional, since 2005 – awarded by Disaster Recovery Institute International, US (since 2005)
  • Passed Business Continuity Maturity Model Lead Assessor course, (2005) Virtual Corporation
  • Practicing Management Consultant, since 2010 – awarded by Singapore PMC Certification (since 2010)

Chef Mazlan Boyamin

Sessions: Cooking Demo by Singapore Halal Culinary Federation
(Spicy Salmon Poke bowl)

Brief Introduction

Chef Mazlan Boyamin is a Sous Chef with 20 years’ experience at renowned five-star hotels such as Mandarin Oriental. He can execute a wide variety of Western, Asian and fusion cuisine & has been involved in menu design and recipe creation, food safety & food demo presentation locally and internationally.

Chef Mazlan specializes in Western & Modern Halal Cuisine & loves to prepare & cook healthy but hearty food from scratch. He represented Singapore as a Guest Chef at Shangri-La (Jakarta) Singapore Cuisine Week (Jul 2017, 2018 & 2019) as well as at the PyeongChang Winter Olympics (2018).

Chef Mazlan holds the following qualifications:

  • Graduate Diploma in Service Management, 2022
  • WSQ Advance Diploma in Service Management, TVI, July 2020
  • WSQ Diploma in Service Excellence. Dec 2019
  • IOSH (International Occupational Safety and Health) Managing Safely, January 2017
  • WSQ Food and Beverage Hygiene Auditor, July 2016
  • WSQ ACTA Trainer, Sept 2015
  • Advance Culinary Placement Diploma by At-Sunrice Global Chef Academy, Johnson and Wales University, College of Culinary Arts, 2011.


  • Chef Mazlan is humorous by nature, engaging & passionate about food & culinary instruction. He has cooked for 2 of Singapore’s past Presidents and their foreign dignitary guests at The Istana.
  • Chef Mazlan has collaborated with Eat Right to provide Culinary Training & Healthy Cooking Demo classes for employees of corporate clients such as Mapletree Business City (HPB Go Healthy Lunchtime Cooking Demo), Civil Service College, Sabic Chemicals, Natixis Bank etc.
  • In March 2017, Chef Mazlan conducted a HPB cooking workshop cum hands-on class for PA certified cooking instructors & imparted practical tips & tricks to cook healthier version of Laksa Fried Rice.
  • In Oct 2017, he also led a “Let’s Prevent Diabetes” Healthier Cooking Demo & Culinary Instruction (hands-on) class for beneficiaries of Jamiyah Singapore.
  • He also served as Chef & Culinary Instructor for various corporate events held at The Esplanade By The Bay, Morgan Stanley, Rio Tinto, World Gourmet Summit and Singapore Grand Prix F1.
  • Chef Mazlan has also involved in serving Singapore President visitation event in Jakarta, Shangri-la Jakarta Feb 02 to 06, 2020 & as a Guest Chef at Shangri-La Jakarta Singapore Cuisine Week (Jul 2019, 2018, 2017), Bali Culinary and Pastry School, Indonesia (July 2016) & was involved in Singapore Tourism Board’s STREAT 2016, Singapore Takeout (2015) events featuring the best of Local & Malay Cuisine.

Other Relevant Skills & Projects

  • Exco member of Singapore Halal Culinary Federation (SHCF)
  • Level 2 Foundation Certificate in Hazzard Analyse Critical Control Point (FCH), RSPH, United Kingdom
  • Level 3 Award in Supervising Food Safety in Catering, RSPH, United Kingdom
  • Recipe Contributor for 2nd edition of World Halal Cookbook, July 2015 by SHCF


Ustaz Mohd Kamal Mokhtar

Board Member, Warees Halal Limited

Sessions: Understanding and Marketing Halal Products from Consumers’ Perspective

Ustaz Mohd Kamal Mokhtar completed his tertiary education in National University of Singapore (NUS) and graduated from Science Faculty with B.Sc. in Zoology and Botany. He obtained Diploma in Arabic Language from Islamic University of Medina in 1993. He proceeded in Faculty of Hadith and graduated with BA (Hons.) in Hadith and Islamic Studies in 1997. In 2006, he graduated from Shari’a Advisory Training Program jointly conducted by PERGAS (Singapore Islamic Scholars & Religious Teachers Association) and IIIF (International Institute of Islamic Finance). He graduated in Master of Science (Finance) from International University of Malaysia, IIUM in 2015.

He is currently a Shariah Committee member of Maybank Islamic Berhad since 2015. He also serves as a Judge at the Shariah Appeal Court of Singapore. Ustaz Kamal was a Senior Sharia’a Advisor and Research Analyst at SHAPE Financial Corporation, Kuwait, where he supports in formulating Sharia’a fund and Sukuk structuring and monitoring of the projects in the GCC, US, Europe and Southeast Asia from 2009-2013. He is an Associate Member of the Fatwa Committee of Majlis Ugama Islam Singapore (MUIS), a Member of Muis Halal Standards Committee, a Member of the Asatizah Recognition Board which accredits and monitors the qualification of Asatizah in Singapore, and a Shariah Committee of Basil Fund, a private Real Estate Investment Company based in Singapore.

Mohamed Khair Bin Mohamed Noor

CEO, Chief Consultant & Master Trainer, SuChi Halal Consultants

Sessions: Local Halal Consumer Insights: A Singapore Perspective

Mohd Khair’s involvement in the halal market started when he was running his business consultancy business in conjunction with EDB’s Local Enterprise Technical Assistance Scheme (LETAS) for SMEs from 1995 to 2005, working hand-in-hand with the Singapore Malay Chamber of Commerce and Industry (SMCCI). Among the 150 consultancy projects were those from Muslim-owned and halalcertified restaurants. In 2010 he started work on ecommerce platforms selling halal products online for Singapore and Malaysia markets.

Mohd Khair’s work on halal consultancy, training and education restarted in 2013. He a conducted a train-the-trainer programm on Muslim-friendly service for ANA’s (a Japanese airline” senior flight service trainers and consultants. He also helped CrescentRating in its Muslim-Friendly training and development areas. Under SuChi Halal Consultants, a division of SuChi Success Initiatives Pte Ltd, Mohd Khair and his team have also been engaged by food establishments in Singapore on halal consultancy for purposes of halal certification by the Islamic Religious Council of Singapore (MUIS). His halal consultancy work has now gone regional with projects in China, Indonesia and Korea. Mohd Khair is also the Chairman of Indonesia’s Masyarakat Ekonomi Syariah (MES) Singapore Chapter, a project under the Embassy of Indonesia (KBRI) in Singapore.

It was also in 2013 that Mohd Khair created the now-popular Facebook Group named as “Halal CafĂ© and Restaurants in Singapore” (HCRS) group which has since grown to become one of the largest of such groups in the Singapore (some say in the halal world) with about 185,000 members. Some halal advocates around the world have even given feedback that HCRS is the only halal group in the world with such focus and discipline on its mission. Mohd Khair has also created other halal groups on Facebook such as the “Halal Home-Based F&B”, “Global Halal Eateries Outside Singapore”, “Halal Food Supplements” and “Singapore Halal Advocacy” Together, these groups have amassed more than
300,000 members.

Through the halal groups, Mohd Khair has been able to reach out to the masses and raise their level of awareness of and education on halal matters. He has been engaging members of the group on halalmatters by deploying his expertise in training and education.

In 2019, before Covid-19, Mohd Khair represented Singapore in Taiwan’s international halal conference where he presented Singapore’s halal certification system and also overall halal market in Singapore. In the same year, Mohd Khair was the only invited overseas consultant to train hoteliers in Jakarta in preparing them to gain halal certification from Indonesia’s halal authority as part of preparations for an international halal event, first time to be held in the Indonesian capital. Among others, Mohd Khair shared Singapore’s experiences of restaurants and central kitchens at hotels in securing halal certification from MUIS.

In 2020, he and a group of halal practitioners and halal marketplace resource persons set up a platform for suppliers of halal ingredients to be matched with halal professionals in the HORECO (hotel, restaurant and catering organisations) industry. The platfrom is known as FAHIM which stands for Facilitating Access to Halal Ingredients and Materials. Fahim, in Arabic language means an educated and enlightened person, an expert or a scholar. And FAHIM as a sharing platform is meant to facilitate access to halal ingredients among industry players through education, training and events, among others. Overall, Mohd Khair has a network of halal practitioners in the local and regional halal market.

Dr. Muhammad Aqil Irham, M.Si

Head, Halal Product Assurance Agency (BPJPH)

Sessions: Halal Spotlight 4: Updates on Indonesia’s Law Number 33 of Halal Product Assurance, Implementation and Policy

Chef Muhammad Imran Bin Sani

Sessions: Cooking Demo by Singapore Halal Culinary Federation
(Pasta with Salsa Verde and Seared Flank)

A strong believer of “life-long learning”, has more than 15 years of culinary experience under his belt. Best known for his venture in Oman as Executive Chef.

Chef Imran pioneered the restaurant, Mint & Coco, and led the restaurant to the accolade of “Best Newcomer Restaurant” award at the recent 15th Oman Restaurant Award (ORA), 2019.

Chef Imran is well versed with various European cuisines and American cuisines through his professional experiences with several renowned brands in Singapore. His dishes are usually known for being mesmerizingly aromatic and flavourful that will keep his guests wanting more.

Chef Imran now is best known as the Pasta Nerd of A Mano SG, an artisanal pasta venture in which he conducts pasta classes and regular collaborations.

Churning meticulously handcrafted works of art pasta creations. He often manipulates ingredients into unexpected combinations that surprise the tastebuds.

Mr. Muhammad Kamal Bin Khamis

Emeritus President & Co-founder, Singapore Halal Culinary Federation (SHCF) & KitchenSq LLP

  • Understanding and Marketing Halal Products from Consumers’ Perspective
  • Cooking Demo by Singapore Halal Culinary Federation
    (French-style Veal Tartare)

  • Serves as the Emeritus President of a registered society – Singapore Halal Culinary Federation (SHCF), also the co-founder of a Halal lifestyle consultant and management company – KitchenSq LLP and committee member of World Platform of Islamic Countries Culinary Societies (WICS).
  • Obtained his Diploma in Food & Beverage with University of Nevada, Las Vegas; and Applied Diploma in Nutrition and Food Science with Republic Polytechnic
  • Awarded the Excellence Service Award (EXSA) in 1997. Having experiences as a manager and cook at cafĂ©s, restaurants, catering, and events.
  • Delivered talks and masterclasses in several local, state, and international events.
  • Collaborated with government agencies, NGOs, corporations, media houses in Halal deliveries from Halal recipes to competitions.
  • An active allied educator, delivering industry related subject with SSG-WSQ approved training organisations alongside MOE secondary schools

Dr. Norshahril Saat

Senior Fellow and Coordinator Regional Social and Cultural Studies Program, ISEAS Yusof Ishak Institute

Sessions: The global Halal economy: Drivers, impacts & implications

Norshahril Saat (PhD) is Senior Fellow at the ISEAS – Yusof Ishak Institute (Institute of Southeast Asian Studies, Singapore). He is Coordinator of the Regional Social and Cultural Studies (RSCS) Program. In June 2015 he was awarded his doctorate in International, Political and Strategic Studies by the Australian National University (ANU). He is a recipient of the Muis Postgraduate scholarship (in 2011) and the first recipient of the Syed Isa Semait Scholarship (2015). He has authored several books: The State, Ulama, and Islam in Malaysia and Indonesia (Amsterdam University Press) and Tradition and Islamic Learning: Singapore Students in the Al-Azhar University (ISEAS Publishing); and Islam in Southeast Asia: Negotiating Modernity. His articles have been published in journals such as the Hawwa: Journal of Women of the Middle East and the Islamic World, Asian Journal of Social Science, The Commonwealth Journal of International Affairs, Contemporary Islam: Dynamics of Muslim Life, Review of Indonesian and Malaysian Affairs, and Studia Islamika.

Mr. Norzulkarnien Nor Mohamad

Head, Islamic Banking, Maybank Singapore

Sessions: Enabling the Halal industry – Going Beyond Certification

Norzulkarnien Nor Mohamad is the Head of Islamic Banking and a Senior Vice President at Maybank Singapore since 2019. Armed with 12 years of experience in the Islamic Finance pillar at Maybank, Zulkarnien oversees the business strategy, development and adoption of Islamic Finance products and services.

With over 16 years of professional experience, he has held various roles involving strategic planning, transformation initiatives, product development and structuring, portfolio and business management across retail, SMEs, commercial, corporate and institutional clients in both domestic and regional markets.

Zulkarnien holds a Master in Business Administration specialising in Finance and a Bachelor’s Degree in Real Estate Management from University of Malaya, Malaysia.

Ms. Nur Syafiqah Rohayat

Assistant Manager, Client Services & Solutions, Warees Halal Limited

Sessions: Mastering the Halal Documentation System

Ms. Syafiqah is an experienced Halal auditor and trainer, locally and internationally. With her background in food science (Diploma in Applied Food Science and Nutrition), she ensures applicant’s strict compliance based on Singapore Muis Halal standards. She also holds a Bachelor’s Degree in International Business from Murdoch University.

With more than ten years’ experience in the Halal industry, she has conducted more than 1,000 audits and inspections annually. An expert Halal trainer whom has conducted more than 100 Halal training/ workshop sessions, she is able to mentor and groom interns/ new colleagues to be Halal auditors and trainers.

As a highly skilled auditor, she provides certification advisory to local and international applicants in assessing their ability and adhering to the Halal certification requirements.

Ms. Nurul Hidayah Abubakar

Assistant Director, Halal Certification, Majlis Ugama Islam Singapura

Sessions: Prospects of Singapore’s Halal food industry

Nurul Hidayah Abubakar is presently Assistant Director of Halal Certification, a sub-unit under Halal Development, Muis that oversees local audits, inspections and enforcement.

Prior to joining Muis, Nurul worked with The Hershey Company as the Asia South Regulatory Affairs Manager and was responsible for the regulatory compliance of Hersheys’ products in ASEAN countries, Australia and New Zealand. She was also part of The Hershey Company Johor plant start-up team.

Nurul began her career with Abbott Manufacturing Singapore (AMS) as a Label Editor. With AMS, she had the opportunity to be one of the pioneers involved in the start-up of the company’s Tuas powder plant. Specifically, she set-up the Label Control team within the plant Quality group. She later moved to Abbott Nutrition Regulatory Affairs as a Regulatory Affairs Senior Specialist. In that role, she administered and maintained the global regulatory affairs quality systems, evaluated change requests for regulatory compliance and managed halal certification in Asia Pacific.

Nurul holds a Master’s Degree in Pharmaceutical Sciences & Technology from National University of Singapore, a Bachelor’s Degree in Applied Science (Food Science) from National University of Singapore and a Diploma (merit) in Applied Food Science & Nutrition from Temasek Polytechnic. She received her primary and secondary education at Madrasah Al-Maarif Al-Islamiah.

Ms. Q Akashah

Executive Director, Islamic Marketing, ASEAN & Executive Director, PR & Influence, Social, Singapore, Ogilvy

Sessions: Understanding and Marketing Halal Products from Consumers’ Perspective

Q manages two portfolios within Ogilvy, working with recognised local and international organisations across multiple industries since joining the agency in 2008. She was recognised as 2014 Southeast Asia’s Young Achiever of the Year by Campaign and has spearheaded numerous award-winning campaigns for categories focusing on insights-driven campaigns, effective engagement, and successful launches. She also facilitates workshops including for messaging, storytelling and media coaching exercises for senior executives.

As the Executive Director for Islamic Marketing in the region, Q provides consult and drives accounts for brands which seek to engage with Muslim consumers as well as Islamic brands which seek to expand beyond the Muslim market.

In her role as Executive Director of PR & Influence, Social practice in Singapore, Q works closely with the APAC president and the network to drive an earned-first – not earned-only – agenda for clients to deliver results-oriented work as well as issues and crisis management. Since then, she has extended her portfolio of capabilities and drive integration in social media, advertising, and Islamic marketing, amongst others. Q specialises in issues-prone, volatile industries such as the finance, healthcare and property sectors, amongst others.

Q is a regular speaker and panelist on communications, marketing and Islamic branding at local and regional conferences, and universities. She holds a Bachelor in Business Management from Singapore Management University with a double major in Corporate Communications and Marketing.

Mr. Ronnie Faizal Tan

General Manager, Rezk Connects Pte Ltd

Sessions: Understanding and Marketing Halal Products from Consumers’ Perspective

Chinese-Muslim Ronnie Faizal Tan reverted to Islam at a young age of 17. After working for 10 years, he started his own business specializing in corporate gifts. In 2006, he diversified successfully into telecommunications solutions servicing major corporate clients where he built his business acumen and foresight.

In 2012, he started his journey in the halal industry. He was the Director of Singapore-based My Outlets group of companies focusing exclusively on Halal food and beverages and consumer products.

With this track record, experience and network, Ronnie aspires to lead the global Halal industry. He has taken a structured approach to connect with leading Halal industry participants to forge a global seamless marketplace to reach out and serve the Halal community at all corners of our planet.

Ronnie is a regular guest in international forums and conferences having shared and presented his Halal experiences. He has also been interviewed by the media and broadcasters globally.

Back home, he has hosted the President of Singapore, ministers, foreign dignitaries, trade missions, universities, and Muslim fraternities from the region.

In 2016, Ronnie was the top Entrepreneur Award Finalists in The Singapore Malay Chamber of Commerce and My Outlets was the top finalists for OCBC Emerging Enterprise in 2017. He was the Chairman of The School Advisory Committee of Guang Yang Secondary School in 2018.

Ronnie has also been listed as the most viewed Founders on LinkedIn in Singapore for 2017.

In September 2018, Ronnie joined HAO mart Pte Ltd as Vice President. Through his global network experiences, he setup a new department, International Trade Partners (Import and Export) in Nov 2021. The country partners working closely with him are Malaysia, Indonesia, Philippine, Brunei, Australia, Japan, South Korea, China, Taiwan, Canada, Spain, Hungary, Poland, India, Sri Lanka, Turkey and Italy.

Ronnie founded REZK Connects to continue his Halal Entrepreneurship journey in May 2022.

Ms. Riatna Jeo

Senior Consultant, Access Indonesia Pte Ltd

Sessions: Exporting to Indonesia: What you need to know

Riatna Jeo has been with Access Indonesia, as a Senior Consultant, since January 2016. She spent 15 years with the Indonesian Government including the Batam FTZ Authority where she worked on international events and promoting foreign investment in Batam.

In 2004, Riatna moved to Singapore and gained perspective working with international businesses. She helped these companies start in Indonesia and laid the foundations for the companies to excel there. She was responsible for business negotiations and decisions, and ran business units in their Indonesian entities. During this time, she continued to serve the Government of Indonesia providing feedback to the policy-making of the Batam FTZ.

Having represented both the public and private sectors over the past 30 years, Riatna Jeo has the unique understanding to help companies venturing into Indonesia while navigating the Indonesian complex bureaucracy. She plays key roles in helping clients of Access Indonesia to achieve their commercial objectives in Indonesia.

Ms. Rina Lim

Managing Director, Quirk Pte Ltd 

Sessions: Ways to boost your social media presence

Rina Lim is the founder and managing director of integrated marketing communications agency Quirk incorporated in 2009.

More than 15 years of branding, creative development, and strategic marketing experience has seen Rina work with SMEs, MNCs & Govt sectors including Grand Hyatt, Sennheiser, Toshiba, Clear Channel, Wildlife Reserves, A*STAR, National Heritage Board, Singapore Airlines, Spring Singapore, NTUC Club, St James Holdings, BreadTalk Group, and Tung Lok Group.

She has led her team to gain recognition from various design awards, including How International Awards, Davey Awards, Communicator Awards, W3 Awards, and Creativity International Awards.

She has been invited to judge at design and business plan competitions & multiple speaking engagements including speaking at the Business Networking Session organised by Design for Enterprises (Singapore Design Council) to advise on how businesses can move ahead through design, as well as at NTU for the Career Sharing Session organised by Young Women’s Leadership Connection (YWLC).

She was awarded the entrepreneurship award, Spirit of Enterprise in 2013 & invited to sit on the Board of Governors. From 2013-2018 she served as the Chairperson for the Student Entrepreneurship Programme championing efforts to reach out to students and adolescents from neighbourhood schools and non-profits with complimentary entrepreneurship workshops.

In 2015, she was one of the 50 entrepreneurs featured in NIE’s nationwide project – SG50 Entrepreneurs Trail. As part of SPRING Singapore’s Capability Development campaign, she was covered in the Straits Times, Lian He Zao Bao and spoke on 938 LIVE.

In 2018 she was invited to sit as a Council Member on Social Development Network by the Ministry of Social & Family Development from 2018 – 2020.

Hj. Sallim Abdul Kadir, BBM, PBM, JP

Chairman, Warees Halal Limited

Sessions: Keynote Address

Ms. Sarah Koo

Food & Beverage Industry, Practice Leader (Asia), Marsh Singapore

Sessions: The Future of Risks – F&B Industry


Sarah has been in the Insurance Industry and with Marsh Singapore for 15 years.

Sarah is responsible in the strategic planning and management of a portfolio of corporate accounts. She has in-depth experience in designing and placement of both local and international insurance programs for her clients.

In addition, as Food & Beverage Industry Practice Leader for Marsh Asia, Sarah focuses in providing updates on mega trends and challenges facing the industry, developing risk transfer and advisory solutions for clients in the Food & Beverage Industry, ranging from household brands to international names.

Sarah is responsible in co-creating value propositions for valued clients, facilitates sharing or communication sessions and webinars for Food & Beverage Industry related activities and workshops.

She publishes Marsh Asia Thought Leadership articles ‘Food For Thought’ on industry and emerging risk issues relating to the Food & Beverage Industry. She has recently implemented and campaigned the Food & Beverage Industry survey in multiple languages for countries across Asia in 2020. The Marsh Food & Beverage Industry Survey Findings Report was launched in June 2021.

Sarah is also the Chair for ‘Women’s Exchange’, a colleague resource group in Marsh Singapore with the objective of supporting and equipping women colleagues at the workplace.


  • Chartered Insurance Practitioner, Chartered Insurance Institute (CII) – UK
  • Associate in Risk Management (ARM) – US

Dr. Saroja Dorairajoo

Distinguished Professor, Yunnan University 

Sessions: Concept of Halal in the current context

Dr. Dorairajoo is Distinguished Professor at the School of Ethnology and Sociology at Yunnan University in Kunming, China. She trained as a cultural anthropologist and has researched on issues of gender, violence, food, and environmentalism in Southeast Asia. She is a pioneering scholar on the use of religious values in creating environmentally sustainable production and consumption in Asia. Dr. Dorairajoo specifically studies Islam and has pioneered the concept of halal-tayyib-mubarakan as a way to illustrate Islam’s commitment to an ecologically conscientious way of life on earth. She has conducted research on the application of Islamic principles in sustainable and regenerative living in China and Thailand. Her work shows how religion is bringing about a new world order that will re-orient the current path of development, that has exacted a huge toll and humanity and its environments, to create viable and regenerative futures. In line with these interests, she co-founded ALIFF or the Asian Living Institute of Food Futures. She is continuing her interests with her research on health and the racialization of illnesses in Singapore. At the same time, her interest in health and well being has led to interests in traditional medicines of Asia, with specific focus on Chinese, Malay, and Indian traditional medical systems. A new future project (once borders reopen and tourism resumes) is to study TCM-fueled tourism to China by elderly Singaporeans. Dr. Dorairajoo has published in several journals and contributed chapters to volumes on food, gender and society in Asia.

Ustaz Sheikh Mohamad Farouq

Research Analyst, RIMA

Sessions: Concept of Halal in the current context

Farouq is a graduate in Islamic Thought and Applied Ethics at Hamad Bin Khalifa University, Doha, Qatar. He has received a B.A degree in Comparative Religion and Usuluddin from the International Islamic University of Malaysia with honours. His area of interest involves issues concerning religion, human development and ethics.

Ms. Sharon Tay

Deputy Director, Food Manufacturing, Enterprise Singapore


  • Prospects of Singapore’s Halal food industry


Sharon is the Deputy Director of Food Manufacturing at Enterprise Singapore who specialises in Internationalisation and Regulatory matters. She is passionate about putting local players on the map and leverages her experience to help companies build strategic business development capabilities and channels, expand through mergers and acquisitions and work around regulatory hurdles.

Sharon graduated from Monash University in Australia with a Bachelor of Science(Psychology) and a Bachelor of Law. Before joining the public sector, she lived and worked in Australia, London, Bangladesh, Russia, Indonesia and Singapore with a career that spanned from Legal Aid, Foreign Trade Diplomacy, as well as Finance.

Ms. Sharon Tay

Founder, Momolato Pte Ltd

Sessions:  Industry Case Studies & Best Practices


Hj. Siti Aminah, S.Ag, M.Pd.I.

Head of Center for Halal Cooperation and Standardisation, Halal Product Assurance Agency (BPJPH)

Sessions:  Halal Spotlight 4: Updates on Indonesia’s Law Number 33 of Halal Product Assurance, Implementation and Policy

Dr. Siti Noorbaiyah Abdul Malek

Associate Professor, Singapore Institute of Technology

  • The global Halal economy: Drivers, impacts & implications
  • Exporting to Malaysia: What you need to know
  • The Road Ahead to the Success of Halal in SEA

Dr Siti Noorbaiyah Binti Abdul Malek is currently an Associate Professor in the Food,
Chemical, and Biotechnology Cluster at the Singapore Instittute of Technology.
She started her career as a lecturer at Institute Teknologi MARA (now UiTM) in Malaysia. After close to 20 years, she left the academic world to explore opportunities in the private sector, including relocation to Singapore to take up a post as Head of Regulatory Affairs at the regional industry assoication, the Food Industry Asia (FIA), to provide expert regulatory guidance and technical support to the FIA Members and its Standing Committees. Dr Siti also served a dual role as the Executive Director of the ASEAN Food and Beverage Alliance (AFBA), specifically working on harmonization of food standards in the ASEAN.
Dr Siti is an active member of the Malaysian Institute of Food Technology (MIFT). She has served in different roles, culminating as the President for the 2014/2016 term. She was awarded an MIFT Fellows in 2009 and currently serve as its Fellows Representative.
Dr Siti holds a Doctor of Philosophy degree in Food Science from Rutgers University, New Jersey, United States of America.

Ms. Stephanie Wong

Vice President, Senior Casualty Underwriter South East Asia, Swiss Re International SE Singapore Branch

Sessions: Food safety in a globalised world

Stephanie joined Swiss Re Corporate Solutions in 2022 as Vice President, Senior Casualty Underwriter.
Based in Singapore, Stephanie is responsible for underwriting Casualty Singapore and facultative business in Southeast Asia. She has spent over 12 years in Casualty Underwriting, focusing both in the retail and wholesale market. Prior to joining Swiss Re Corporate Solutions, she was the Senior Casualty Manager at Berkshire Hathaway Specialty Insurance.
Stephanie holds a Bachelor of Arts , majoring in Economics, awarded by National University of Singapore.

Ms. Teresa Lo

Programme Leader, ASEAN Food and Beverage Alliance (AFBA)

Sessions: The Road Ahead to the Success of Halal in SEA

Teresa leads the ASEAN Food and Beverage Alliance (AFBA), a network of food & beverage national associations in Southeast Asia with the core objective to facilitate intra- and extra-regional trade in ASEAN by supporting and accelerating the ASEAN harmonisation process. Teresa manages the workstream on the harmonisation of food trade standards and trade facilitation, through the monitoring of regulatory developments and the facilitation of relevant research projects.

Ms. Vathsala Subramaniam

General Manager,  JEN Singapore Tanglin by Shangri-La

Sessions: Industry Case Studies & Best Practices

A veteran hotelier with more than 25 years of experience in steering and leading hotel teams in Asia.
Ms. Vathsala oversees the overall operations of JEN Singapore Tanglin by Shangri-la.

Her deep passion for hospitality and people has empowered her to keep the hotel operational at the height of the pandemic in the last two years. Continuing her sixth year of service, Ms. Vathsala strives to enable herself and the team to deliver unforgettable experiences to guests.

Ms. Verleen Goh

Chief Food Fighter, Alchemy Foodtech Pte Ltd

Sessions: Industry Case Studies & Best Practices

Verleen is the Chief Food Fighter and Co-founder at Alchemy Foodtech, a Singapore government-backed food science company. Passionate about food science and its impact on health outcomes, she co-founded Alchemy Foodtech to work on food innovation that “Empowers Healthier Meals” through everyday foods, to help improve the management and reduce the risk of chronic diseases like diabetes. Her work as CTO gave rise to the company’s patented flagship product, Alchemy FibreTM. Alchemy FibreTM has been tested and proven to work with all carb-based foods to confer health attributes, such as increasing fibre and lowering the glycemic index (GI) of foods without compromising on taste. Verleen is relentless in her research and is continuously working on new innovations that can make a positive impact on human health. Alchemy Foodtech has been recognised by several local and international organisations such as AgFunder AgriFood Tech Innovation Awards 2019, Emerging Enterprise 2019 (Top 3%) by OCBC & Business Times and Top 500 Foodtech companies by Forward Fooding 2019 and 2020.

Mr. Zalman Putra Ahmad Ali

Director (Halal Development), Islamic Religious Council of Singapore (Muis)

  • The global Halal economy: Drivers, impacts & implications
  • The Road Ahead to the Success of Halal in SEA

His current portfolio focuses on development of Singapore’s Halal certification authority through:

  • development of Halal certification standards, policies, processes and systems;
  • regulation of local Halal certification;
  • recognition of foreign Halal certification bodies for imported Halal certified products;
  • stakeholder engagement and public education.

He has more than twenty years’ experience in the Muslim community sector where he was involved in pioneering efforts to set up new research and strategic policy units. He began his career in MUIS in 1998 in the Office of the Mufti. His past roles include developing Singapore’s madrasah and Islamic education sectors and future Islamic higher education institution, driving efforts to shape progressive religious thinking and conceptualising the interfaith agenda, strategic policy development on emerging issues like management of diversity, counter-extremism and exclusivism.

In 2006, he was awarded the Fulbright Scholarship to pursue an MA in Religious Studies at Hartford International University for Religion and Peace in Connecticut, USA. His area of research interest is on the role of religion in modern societies.