Craig Houliston is a Regional Director at NielsenIQ, who leads the Regional Analytics & Insights Team. Craig started his career with Nielsen UK in 2008, though for the last 10 years has been based in Asia. For 7 years, Craig was based in China where he led the Nielsen relationship for some of the world’s biggest manufacturers and for the last 3 years he has focused on regional analytics and insights. Craig has a Management degree from Aston University and has recently completed the Oxford University Artificial Intelligence Program.