Alternative Protein Asia Content Sessions

2022 Content Sessions

Hear 30+ industry leaders discuss the latest trends & innovations, food & sustainability, road to market & business insights in the Alternative Protein market over 4 days of knowledge rich seminar sessions.

The inaugural Big Idea Food Competition (BIFC) organised by Big Idea Ventures will also be hosted on Day 1 of seminar sessions at Alternative Protein Asia. The competition will shine a spotlight on the best entrepreneurs in this exciting space in Asia with the winner clinching an investment prize of US$200,000 at the finals.

Seating capacity is limited for each seminar, registration is strongly encouraged.
Registration for seminars is a 2-step process:

1st step: registration for the tradeshow including questionnaire,
2nd step: register for onsite events/seminars (FHA-Food & Beverage)..



Day 1 | Big Idea Food Compeition (BIFC)

The inaugural Big Idea Food Competition will shine the spotlight on the best entrepreneurs in the plant-based food industry in Asia Pacific and create new entrepreneurial ecosystems while inspiring the next generation of food startups. In a world where food and food security is becoming an increasingly political issue, the need for conscious food production and sourcing has become a major issue facing the planet. The Big Idea Food Competition (BIFC) aims to discover and support the next generation of food entrepreneurs and encourage new innovations in this food space.

Organised by Big Idea Ventures, a venture capital fund whose aim is to solve the world’s biggest challenges by supporting food entrepreneurs, the BIFC invites food entrepreneurs to enter a pitch and cooking style competition to determine the number one startup in each participating country. The winners in each country will travel to Singapore to compete for a chance to take home USD200,000 in investment.


Day 1 | Big Idea Food Compeition (BIFC)

Ben Pippin

Channel Director, Big Idea Ventures

Benjamin Pippin, Big Idea Ventures’ Channel Director will introduce the inaugural Big Idea Food Competition (BIFC). BIFC will shine the spotlight on the best entrepreneurs in the plant-based food industry in Asia Pacific and create new entrepreneurial ecosystems while inspiring the next generation of food startups. In a world where food and food security is becoming an increasingly political issue, the need for conscious food production and sourcing has become a major issue facing the planet. The Big Idea Food Competition (BIFC) aims to discover and support the next generation of food entrepreneurs and encourage new innovations in this food space
10:40 – 11:00

Keynote Opener

Christian Cadeo

Managing Partner, Big Idea Ventures

Christian Cadeo, Managing Partner of Big Idea Ventures (BIV) wll be sharing about BIV’s work. BIV is solving the world’s greatest challenges by supporting the world’s best entrepreneurs, scientists and engineers. Its first fund, the New Protein Fund ($50M+ AUM) invests in global alternative protein companies at the pre-seed stage via its accelerator program and seed to series A via direct investment. New Protein Fund I is backed by leading food corporations including AAK, Avril, Bel Group, Bühler Group, Givaudan, NR Instant Produce, Meiji, Tyson Ventures, and Temasek Holdings. To date, Big Idea Ventures has invested in more than 80 alternative protein companies across 22 countries. New Protein Fund II will open in 2022.

11:00 – 11:15

Big Idea Food Competition (BIFC) Introduction

Join us for a brief rundown of the entire competition, an introduction to the startups and partners. The best startups will be selected to compete for the crown and become the champion. Big Idea Ventures will be hosting a series of physical and virtual competitions to find the best of what Asia has to offer.

11:30 – 12:45

Big Idea Food Competition (BIFC) Start-up Pitching Session

Join us for the pitching session of new protein start-up companies that seek to compete for 200.000 USd. The top 5 alternative protein startups in Singapore will pitch their exciting companies to our esteemed panel of judges for 5-7 minutes each, followed by a short Q&A session.

12:45 – 13:00

Short Break

13:00 – 13:15

Keynote Address From Sponsor

Dominique Kull

Co-Founder and CEO, SG Protein

Dominique Kull is to explain why the Singapore-based contract manufacturing platform SG Protein is the partner of choice for those who are planning to produce or distribute their own plant-based product, but don’t want to invest into manufacturing infrastructure.

13:15 – 13:30

Keynote Address From Sponsor

Frantz Braha

Chief Growth Officer, SaladStop!

Frantz Braha, the Chief Growth Officer of Saladstop! will discuss their focus on alternative proteins, going vegan with their restaurants and the future of healthy, sustainable food.

13:30 – 16:00

Big Idea Food Competition (BIFC) Cooking & Tasting Session

Each startup will prepare dishes using their own company’s innovative products for the judges to try. BIFC Singapore’s judging panel include: Christian Cadeo, Managing Partner of Big Idea Ventures, Jose Luis Del Amo, Executive Chef at Classic Fine Foods, Frantz Braha, Chief Growth Officer at Saladstop! and Guglielmo Bonora, R&D Singapore Center Head at Nestlé.

16:00 – 16:15

Keynote Address From BIV Partner

While the judges decide on a winner, a representative from one of our partner’s, Classic Fine Foods, will be sharing on the incredible work they do in bring new food products to consumers’ tables.

16:15 – 16:30

Competitor Overview and Highlights

This segment will provide a brief recap of the startups’ work and the delicious dishes they cooked for the judges. A short overview of today’s companies and a refresher for audience during which the judges confer on the winning start-up.

16:30 – 17:00

Winner Announcement Big Idea Food Competition (BIFC)

Christian Cadeo

Managing Partner, Big Idea Ventures

The top three winners will be announced and the prizes will presented! But don’t worry, BIFC doesn’t end here! Christian will also be highlighting the upcoming BIFC events.
17:00 – 18:00

Event Closing

Ben Pippin

Channel Director, Big Idea Ventures

Ben will be sharing some closing statements and we will then kick off the networking session where the audience will get a chance to interact with the BIFC startups and partners



Day 2 | Road to Market & Business Insights

Alternative Protein Market is estimated to be worth $27.05 billion by 2027. With a population of some 4.7 billion people – equivalent to 60% of the global population – increasing affluence and a rising middle class, Asia will determine global protein growth for decades to come. So what will the future of alternative proteins in the region look like? Join us for Day 2 at APA to learn about the opportunities and bottlenecks of this emerging industry.

10:30 – 11:15

Breakthrough Bites: Vision & Value of New Protein by 2030

Laurent Stévenart

General Manager Singapore & UAE, Impossible Foods

Marc Jolly

Vice President of Business Development (APME), Tindle/ Next Gen Foods

Yeong Sheng Lee

Vice President, Commercial, First Pride, Tyson Foods APAC

Moderator: Luke Tay

Founder, Cornucopia FutureScapes

A revolution in the food industry is underway and it will extend across the entire global food value chain, from fark to fork. Alternative Protein Asia is kicking off with a keynote panel discussion on the maturing of the industry, driving new value and launching initiatives to reach new markets whilst transforming our food systems.

As the global population is expected to reach 9.7 billion by 2050 the demand for high quality protein derived from sustainable and diverse range or sources will be imperative. Huge promise always comes with formidable challenges, and the alternative protein industry is no exception. The strategy and investment into this sector in the next few years is to shape how our global menus will look like. To understand the value of the industry as well as vision that is driving it, the panel is to discuss:

  • When to expect “peak meat” and what ripple effect will that have for the alt-protein industry in Asia
  • What will influence the mix of proteins consumed by 2030?
  • What role does advanced biomanufacturing and investment play in reaching market share?
  • Which are the largest hurdles for the industry to grow in Asia?
  • Which novel protein production systems promise highest growth potential?
  • Does the first-mover advantage still apply by 2030 and capturing high-growth markets?
11:30 – 12:10

Regulatory Frameworks for Alternative Proteins in APAC: Opportunities & Bottlenecks

Beth Loberant

Head of Regulatory Affairs, Supermeat

Chong Nyet Chin

Director, Food Safety and Quality, NTUC FairPrice

Moderator: Shuli Goh

Policy Specialist, GFI APAC

Research suggests that faster technological innovation and full regulatory support could speed up growth for alternative protein by 22% by 2035. At that rate, Europe and North America would reach “peak meat” by 2025, and the consumption of animal protein in these markets would begin to decline.

As investments in alternatives nearly doubled in 2021 across APAC alone, one may expect a similar trajectory for this emerging industry in this part of the world. Regulatory frameworks offer many opportunities for harmonization and the regulator is playing a key role in advancing the sector and offering trading opportunities. This panel discussion co-organized by The Good Food Institute (GFI APAC) looks at the now and next for new protein regulation in Asia and across the globe. Learn how the industry can take advantage of ever-changing regulatory environments and join us for an exciting deep dive into:

  • From science to reality: Current state of regulations for novel foods in APAC and key countries
  • Opportunities for regulatory advancements and international harmonisation
  • How to navigate Singapore’s novel foods framework – the most advanced in the world
  • Resources for startups and industry to overcome major challenges for to regulatory approvals
12:15 – 13:15

Float Foods takes the Chicken out of the Egg with OnlyEg – Lunch Demo & Tasting

Kelvin Ng

Executive Vice President, Float Foods

Chef Martin Ross

Technical Chef, Float Foods

Float Foods takes the chicken out of the egg with OnlyEg: award-winning 100% plant-based whole egg alternatives across an extensive range of formats, including yolks and whites. OnlyEg puts Singapore on the map with innovative, nutritious and incredibly delicious eggs that work great across cuisines and dishes, catering to various diets. Cholesterol-free, gluten-free, cruelty-free, antibiotic-free and sustainable!

13:20 – 13:45

The Behavioral Science Behind Marketing Meat Alternatives

Prof. May O. Lwin

President’s Chair Professor, Wee Kim Wee School of Communication, Nanyang Technological University (NTU)

Although countless meat-lovers could hardly imagine giving up meat, the likes of Impossible Foods or Beyond have converted 33 million Americans to plant-based meat. At the same time, the young industry is facing challenges in appealing to various consumer segments in various parts of the world.

What are the key consumer concerns and what do we know about alternative protein types and their appeals versus rejections, especially in Asia? Which components of branding and marketing should new food products prioritize to achieve adoption in different markets? Join this science-based presentation on next level marketing and learn about:

  • The role of consumers’ dietary behaviors in Asia
  • Strategies to accelerate consumer adoption of alternative protein foods
14:00 – 14:45

New Protein for Traditional Palates: Conquering Asian Consumers Through Culture, Convenience and Cuisines

Bryan Toh

Head of Global Business Development, Green Rebel Foods

Tim Hill

Key Accounts Director, GlobalData

Kelvin Ng
Asia Managing Partner, Green Bridge Partners

Andrew Cameron

Global Sustainability Project Director, F&B & OS&E Senior Category Manager, Accor

Moderator: Jack Ellis

Asia-Pacific Media & Research Lead, Deputy Editor, AGFunder News

To compete with conventional products, alternative proteins must achieve several feats: be on par with price, flavour and desirability of any other protein food in the supermarket isle, if not surpass those.

Replicating the full Asian food experience with alternatives has proven tricky, but brands believe there is untapped potential within the broader seafood and dairy flavor category as well through addressing culture and convenience directly. To unlock the largest market, the omnivores, new protein producers are employing diverse strategies to change traditional buyer behavior.

Can you tap into kosher or halal markets with cultured meat? How does GenZ approach the topic of more ethical foods? Should you market direct to consumers and avoid middlemen? This panel is looking at success stories of innovative brands on how to maximise the marketing or R&D dollar to reach growth in Asia:

  • Global Data -> on the seven consumer profiles that are most likely to create growth opportunities in alt proteins
  • Green Rebel -> on market opportunities in Indonesia or Singapore, products for easy-to-adopt and traditional recipes
  • Green Bridge Partners -> on alternative meat was yesterday, egg is today and reaching audiences through different means, ComiCon, GenZ, D2C (direct to D2C) retail strategy
  • Accor -> on future-proofing a F&B strategy by bringing plant-based eating to the mainstream
15:00 – 15:45

Scaling an Industry – Addressing Growing Pains in the Booming Foodtech Landscape

Anton Wibowo

CEO, Trendlines Agrifood Innovation Centre (TAIC)

John Cheng

Founding Partner, Innovate360

John Friedman

Director, AgFunder Asia

Christian Cadeo

Managing Partner, Big Idea Ventures

Moderator: Valerie Pang

Innovation Associate, GFI APAC

Exploding valuations, increasing competition and a host of unproven entrepreneurs requesting large investments. FoodTech ventures have the appeal of great bets in an environment that sees high food price inflation, disrupted supply chains, growing climate change issues and a retreat of globalization. Sizeable deals and valuations have however not translate into larger equity stakes for investors backing more mature agtech or foodtech companies. So, are foodtech investments good business? What are the checklists for investors? What are stakeholders looking for when investing into young companies?

One needs more than a great product and funding to succeed in the next decade. Join this Venture Capital-led discussion on accelerating change and scaling an industry to understand:

  • What are realistic valuation for alternative protein and foodtech companies in 2022?
  • What are the limitations to growth for new protein companies?
  • How to attract investment if you are a young company?
  • There is no overnight success, where should you focus to on top in 3 years from now?
16:00 – 16:30

The F&B Disruptor: The Trajectory of the Alternative Protein Market in APAC

Tim Hill

Key Accounts Director, GlobalData

The demand for plant-based meat, dairy, and eggs increased due to unprecedented demand during the lockdown in 2020 as consumers around the world stayed at home, cooked, focused on their health, and reconsidered the plate-to-planet impact.

According to GlobalData, the market value of the global meat substitutes reached $7 billion in 2021, growing at a CAGR of 8.82% during 2017-2021, whereas it grew at a CAGR of 15.63% in the US during the same period. This session will use data analytics from consumer surveys, news reports, patent filing, deals and acquisitions in order to explore the strength and direction of the industry in the Asian markets. Join this intelligence session to:

  • Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy
  • Evaluating Patent landscape to analyse the top technology trends, key geographies and promising market players in alternative protein area
  • The leading players in foodservice, ingredients and technology providers
    Current changes in consumer behavior in Asia
  • What we can learn from venture capital involvement in the market



Day 3 | Trends & Innovation

Day 3 of APA will be dedicated to the emerging trends and innovation that will shape the alternative market in years ahead. Experts predict that more consumers will have a chance to taste alt dairy or protein products produced via precision fermentation. This technology enables the programming of micro-organisms to produce complex organic molecules, such as proteins.

10:35 – 10:55

Alternative Proteins – Opportunities and Challenges in Asia Pacific

Nathanael Lim

Insights Manager, Euromonitor International

With the growing global interest in alternative proteins, there is also a growing interest in Asia. While this growing demand in the region is due to the rise in middle income population, there remain challenges such as adapting to local tastes, the issue of affordability and availability. As such, it is important for companies to address such issues in order to capture the alternative protein opportunities in Asia.

11:00 – 11:45

On the Food Frontier: Technologies Driving New Protein Production & Prices

Dr. Dalal AlGhawas

Program Director, Big Idea Ventures

Michal Klar

Founding Partner, Better Bite Ventures

Michelle Colgrave

Future Protein Mission Lead, CSIRO, Agriculture and Food, Australia

Amos Palfreyman

Co-founder, Miruku

Moderated by: Luke Tay

Founder, Cornucopia FutureScapes

The price of alternative protein foods is fundamentally determined by the underlying technology, its scalability, and innovative approaches to manufacture efficient, safe, and delicious products. In order for distributors or buyers to understand the promising methods driving our next gen foods, their marketability as well as price points, this seminar is to give an overview what’s to come in:

  • Status of Plant-based Tech
  • Promises of Cell-based Tech
  • Potentials of Hybrid – Plant-based and Cultured Ingredients
    • Cell Cultivation (cellular)
    • Precision Fermentation (a-cellular)
  • Emergence of Plant Molecular Farming (PMF)
  • Don’t forget Algae, Insects or Mushrooms
  • What role does AI and machine learning play in accelerating the next foods we will eat?

Despite the challenges of scaling and cost, the cultured meat industry will further attract investment and innovations. Until now, Singapore has been the only nation to approve the sale of cultured meat, though with China having released its five-year agricultural plan, which specifically mentions cultivated meat, the industry might change rapidly soon.

We may equally see cultivated meat blends with plant protein ingredients, both to lower costs and appeal to consumers who are looking for nutritional features like fiber.

The emergence of innovative new processes such as plant molecular farming (PMF) has the industry excited. It uses plants as recombinant protein production hosts to produce ingredients that traditionally only exist in animal products. The process is similar to precision fermentation but utilizes plants instead of bacteria or fungi as cell factories. Join our expert panel for an exciting exchange on the now and next in alternative proteins!

12:00 – 13:00

On The Green Side’s Asian Inspired Plant-based Chicken lunch!

Chef Shaun Lee

Asian Culinary Institute (ACI)

John Uys

International Commercial Manager, On The Green Side

Welcome to the world of Version 2.0 of plant-based chicken alternatives. Utilizing technology, we create protein rich, plant-based chicken alternatives that look the part, cooks similar and taste like the real thing. By introducing water, pressure and heat to our multi plant-protein blend, we get a result with the elongated fibrous textures of real chicken meat. Not only does our products have a very short and clean label, but we also give you all the healthy nutrients you need. Our products are not just another nugget, and the versatility of our products in the kitchen is something to experience. These products can be used in any chicken style dish globally. Please join us today, for an Asian chicken-inspired, plant perfected lunch demo.


Got Milk?!: Is Next Generation Dairy A Winning Formula for Cheese, Milk & Yoghurt?

Eva Sommer

Co-Founder, Fermify

Max Rye

Co-Founder, TurtleTree Labs

Janis Arbidans

Co-Founder, Avenatur


Moderator: Luke Tay

Founder, Cornucopia FutureScapes

The dairy industry is incredibly lucrative with its food market share expected to increase by USD 109 billion from 2020 to 2025 at an accelerated growth rate of 2.79% CAGR. 44% of this market’s growth is expected to originate from APAC with India and China taking center stage. This development is not the only evolution for dairy as the alternative competition is on the rise and the feasibility of a future with cellular agriculture is slowly becoming a reality.

By combining food science and nutritional research, next-generation cheese products could have greater appeal to consumers and equally be much more sustainable. Join this session on why we need precision fermentation derived casein’s, their functionality, and how we can envision the transition to non-animal derived dairy including cheeses.

14:05 – 14:10

Transforming the Food System through Innovation

Shirley Lu

Managing Director, Asia, ProVeg International

14:15 – 14:45

The Price of Protein: Supply Chain Optimization for Ingredients and Infrastructure

Jennifer Morton

Corporate Engagement Specialist, GFI APAC

To compete with conventional meat products, alternative proteins must achieve levels of affordability that consumers are willing to pay for. What can we gather so far about the role of price as a driver of plant-based purchasing in Asia? What is the role of price in unlocking scale in alternative proteins? When we strategise for bringing down costs, economies of scale is an imperative. However, we need to explore a variety of pathways to optimise the supply chain for ingredients and infrastructure to reach price parity as fast as we can. What levers do we have to decrease costs, from ingredient diversification, processing innovation, localisation, hybridisation, to commercialising side-streams? What do we need to do as an industry to progress along all these fronts?

15:00 – 15:30

Plant-Protein “Cropportunities” – How Supply Chains and Local are Leading the Way

Dr Wasamon Nutakul

SciTech Specialist, GFI APAC

Most of the food consumed by humans is derived from only a handful of crops, most notably corn, soy or wheat. Supplying raw materials for plant-based meat is to shape up the industry. This session will explore gaps in the alternative protein value chain for local crops (“cr-opportunities”) like mung beans, duckweed and spent grains, by highlighting why such crops are important to explore as sustainable and nutritional sources for plant-based products.
Furthermore, the seminar will outline the factors preventing the widespread use of these and other value corps in alt proteins such as cost factors, availability, and a lack of technological expertise. How can manufacturers and brands address those challenges through investment and innovation. Join us for a discussion about plant protein supply chains, the key industry players who are “plugging” the gaps and how local “cr-opportunities” are leading the way in Asia.

15:45 – 16:15

The Cultivated Nutrition: Public Perception & Consumer Acceptance of Cell-based Food

Dr Mark ChongAssociate Professor of Communication Management (Practice), Singapore Management University

Dr Angela Leung

Professor of Psychology, Singapore Management University

The first study we will present was the first to compare consumer acceptance of cultured meat in the U.S. and in Singapore. With a representative sample of 616 Singaporeans and 759 Americans, our results revealed that Singaporean respondents had greater acceptance of cultured meat compared to their American counterparts, and this cultural difference was explained by Singaporeans’ stronger social image eating motivations. We argue that Singaporeans’ motivation to project a favorable social image of being “trailblazers” through their food choice is one reason why they might express a higher acceptance of novel foods such as cultured meat.

The second study we will present is an exploratory investigation into the similarities and differences between actual cultured meat eaters and meat eaters who have not eaten cultured meat in Singapore. Our findings indicate that consumers are accepting of cultured meat when they perceive assurance of safety as well as benefits to human, animal and environmental health, especially in a culture where people have strong social image motivations. In addition, our findings indicate that perceptions of cultured meat’s unnaturalness can be overcome when the above conditions are in place.


Vision 2030: Cultivating Innovation in Cellular Agriculture to Address Food Security

Peter Yu

Manager, APAC Society for Cellular Agriculture

An introduction to Cultivated Meat and Seafoods – presented through some of the ground-breaking developments of the major players in the APAC region. A dive into the potential of the industry and the rationale to which it has become a necessity for sustainability and food security on a global scale. An exploration of the future of Cellular Agriculture in the context of efficient regulations and policy developments.



Day 4 | Food & Sustainability

The world’s consumers love animal-based protein—so much so that in 2020 they ate 574 million metric tons’ worth of meat, seafood, dairy, and eggs—almost 75 kilograms per person. So the adoption of alternative proteins will have a measurable positive impact on the environment, supporting a number of the UN’s Sustainable Development Goals including responsible consumption and production, and zero hunger. The shift to plant-based meat and eggs alone will save more than 1 gigaton of CO2 equivalent by 2035—the equivalent of Japan becoming carbon-neutral for an entire year. It will also save 39 billion cubic meters of water, enough to supply the city of London for 40 years. How important is the environmental aspect in transitioning perhaps even partially to these foods?

10:30 – 11:00

Are Plant-based Ingredients Healthier and Friendlier to the Environment?

Claudine Loong

Lecturer, Nanyang Polytechnic

More and more people are interested in following vegetarian or vegan diets or watching their health. A shift away from animal products is getting easier with more fortified and nutritious plant-based foods. The right plant-based foods can be excellent sources of protein and other nutrients, often with fewer calories than animal products. The nutrition differences between animal and plant proteins, and how plant-based protein can be used as alternatives for an environmentally sustainable diet.

11:20 – 12:00
Food Sustainability: Transforming Waste to “Gold” to Feed More

Dr. Huang Dejian

Co-Founder, Kosmode Health Singapore

Jonathan Ng

CEO, SinFooTech

Moderator: Shannon Wong

Assistant Director (Research), Feed 9 Billion,

With the impacts of climate change being at an all-time high, the food industry needs to play its role in mitigating environmental impacts and help transition to a lower carbon society. To discuss food security, food waste and sustainability this expert panel will elaborate on what concrete steps companies and individuals can take in order to mitigate the problems we face today as well as finding opportunities through innovative solutions and technologies.

Join us for presentations and a roundtable to discuss:

    • Food Waste,
    • Opportunities
    • Sustainable solutions in F&B
11:15 – 11:20
MOU Signing – Food Sustainability
12:15 – 12:45

New Protein Bites Tasting Bar – Best in Show Award

Join us for a short presentation and award the “Best in Show” honor for the most liked snack from our New Protein Bites Tasting Bar.

13:30 – 14:00

Thank you and see you 25 – 28 April 2023!


Pre-register your visit to FHA-Food & Beverage to enjoy a full waiver of the admission few amongst other perks!

Register your visit to enjoy access to online business matching portal prior to show, direct entry to exhibition halls, and more!

Register Now